Cooperation with YANMAR is getting speed
We took the opportunity to meet the YANMAR MARINE INTERNATIONAL (YMI) team supporting the market launch of our NEANDER Dtorque 111 during a “Peer-2-Peer” meeting which took place in Kiel on 15th March 2016.
The meeting started with a comprehensive company presentation by Lutz W. Lester (Managing Director Neander Shark GmbH) and Floris Lettinga (Sales Manager YMI). Afterward the participants introduced themselves and then they split up into small working groups in order to discuss, organize and assign important strategic duties within their respective fields.
Many preparations are essential to assure an optimal start: Instruction sheets must be created and adapted to YMI’s service network’s expectations as well as the repair manuals and illustrated spares parts catalogues. Additionally, our highly motivated team also discussed other topics such as staff training of the YMI after-sales network, warranty services as well as the fundamental branding policy in connection with joint promotional activities, while the first of these was already put into practice with the common booth at the international trade fair “Boot 2016”
Further meetings are already in preparation. On the next occasion the task groups will go a step farther and treat these topics in more detail. We are looking forward to the next meeting already!